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Familiarity and comfort: Cylindrical pre-rolls provide a sense of familiarity and comfort, particularly for consumers transitioning from traditional tobacco cigarettes

Its tobacco that, in its leaf form, contains many toxic chemicals

On January 7, 1955, in a letter to Philip Morris advertising director Roger Greene, Burnett outlined the task ahead: "The job of Marlboro advertising is to take a new popular-priced filter cigarette with an old luxury cigarette name and give it a personality and a reason for being that will make it stand out among all the brands in a chaotic and fast-growing field

These include: Regular unfiltered cigarette (68 to 70 mm) King-size filtered cigarette (79 to 88 mm) Filtered longs (94 to 101 mm) Extra-long cigarettes (110 to 121mm) Similarly, the usual cigarettes have a diameter of 7.5 to 8.0 mm while slim varieties have 5 or 6 mm